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November 2, 2016

AVEDA MID-AMERICA HAIR SHOW


AVEDA CANADA TEAM SHOWCASES THEIR #LOVEALWAYS PRESENTATION


September 30th - October 3rd 


Aveda pros celebrate the craft of hairdressing by showcasing new techniques on stage in Cincinnati, Ohio.


Aveda Mid-America is a celebration of hairdressing for salon professionals and is designed to inspire and educate with technical and creative presentations, while fostering a deep sense of connection to Aveda’s heritage of distinctive artistry and environmental responsibility. More than 1500 regional stylists, spa professionals and salon owners attended the Aveda Mid-America Show with numerous stylists staying on for an extra day of technical workshops.


It is Aveda's mission to care for the world we live in, and that includes all living species. #AvedaCanada was inspired by honeybees for their #LoveAlways creative presentation. A loving tribute dedicated to our founder, Horst Rechelbacher. 


Thousands of bee species once flourished throughout the US, but now face possible extinction in the near future due to pesticide use, pathogens, and climate change. According to a recent environmental survey, one third of wild bumblebee populations are currently on the decline. 


Earlier this year, the United Nations warned global industries that a loss of pollinators will undoubtedly threaten the world’s food supply.


Team Canada's "Homage to the Honeybees" showcased intricate headpieces constructed of human hair, shaped like honeycombs. 


The talented and dedicated team focused their design around texture. These "paper-like" headpieces had sharp, angular lines that expertly executed the vision.


Team Canada as led by Ray Civello, President of Aveda Canada: Civello and the Aveda Canada team closed out the day with a three-segment show designed to inspire, move and motivate stylists to live their best lives. As always the looks were not just striking, but they encompassed meaningful stories.


In the final segment, Team Canada showcased 'homage to the honeybee' and presented three breathtaking and elaborate headpieces. The queen bee and her angel honeybees walked the stage last— a beautiful end to a day full of inspiration.


 










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