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February 27, 2017

NYFW: CASTING HAIR


THE HAIR OF TOME AUTUMN/WINTER 201


Aveda Global Creative Director Antoinette Beenders honed in on natural hair textures to create an array of individual styles for the Tome AW2017 show – celebrating confident, strong women– for New York Fashion Week (NYFW).



Dry Remedy™ Daily Moisturizing Oil was used to instantly add moisture and bring hair back to life. The sleek ponytails and curly styles were then set with Air Control™ Light Hold Hair Spray featuring the Pure-Fume™ aroma with certified organic lavender, bergamot and palmarosa.


 


#AvedaArtist Tip: “To create a super sleek, healthy style, use Damage Remedy™ Split End Repair on the ends right before you blow dry— this will seal in the product and instantly repair split ends.”










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