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February 27, 2017

NYFW: TURN UP THE VOLUME


THE HAIR OF PUBLIC SCHOOL AUTUMN/WINTER 2017


For the Public School Autumn/Winter 2017 show held at a packed Milk Studios in New York City for New York Fashion Week, Allen Ruiz, Aveda Global Artistic Director, Hair Styling, worked backstage doing the hair looks for both men and women.


For the women, Allen created weightless body and volume for a look of shiny, bouncy hair. Aveda Phomollient™ Styling Foam (with a pure-fume™ aroma with certified organic peppermint, ylang ylang, bergamot) helped make the most out of what each model had already without weighing the hair down.


#AvedaArtist Tip: "Pump Phomollient™ Styling Foam directly onto the Aveda Paddle Brush and comb through hair from root to tip. This way, it gets on every strand evenly and quickly,” says Allen.


For the men, Allen provided a matte texture with a pliable hold to coincide with the varying texturing of the male models. All-star Aveda Control Paste™ (with a pure-fume™ aroma with certified organic ylang ylang, clove and clary sage) was worked into dry hair for a loose and piece-y high texture style.


#AvedaArtist Tip: "A little bit of Aveda Men Pure-Formance™ Pomade goes a long way,” says Allen. “Scoop out just enough to cover the top of your fingernail and rub it between the palms of your hands before you style.”


 










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